Paid advertising starts with an offer worth clicking.
RANBSh Media plans and manages paid campaigns across Meta, Instagram, Google and LinkedIn. We connect audience selection, creative, a relevant landing page and enquiry tracking so campaign decisions relate to a business objective.
A search campaign can reach someone already looking for a service. A social campaign can introduce an offer to people who do not yet know the business. LinkedIn targeting may be relevant to a specific professional audience. These are different situations, with different creative requirements, buying intent and costs. We discuss your audience, offer, service area and sales process before proposing a channel.
The first scope sets out the campaign objective, the work included, who supplies creative assets, who approves claims and where enquiries will go. Platform spend is separate from agency fees. Any tracking tools, CRM integrations or landing-page development are identified before work starts. We do not advertise a guaranteed cost per lead, return on ad spend or sales outcome.
WHAT WE CAN PLAN TOGETHER
A clear scope. Connected to your goals.
01 /
A campaign brief that defines a useful lead
A cheap enquiry is not necessarily a relevant one. We agree what qualifies a lead, which offer the campaign promotes and what should happen after someone responds.
Audience, exclusions and service-area planning
Offer, creative formats and landing-page review
Agreed campaign scope and approval responsibilities
02 /
Tracking before the campaign goes live
We plan how a meaningful action will be recorded, such as an enquiry submission or a qualified sales conversation. Tracking implementation depends on the website, account access and applicable consent requirements; not every conversion can be attributed perfectly.
Conversion-event and analytics setup within scope
Enquiry routing and optional CRM integration
Pre-launch checks for links, forms and tracking
03 /
Testing with an understandable report
We review creative, audiences, search terms or placements according to the campaign type. Reports distinguish delivery metrics from business outcomes and explain the next decision, rather than treating impressions as sales.
Spend, clicks, conversions and cost per enquiry
Lead-quality feedback from your sales process
Documented changes, observations and next tests
QUESTIONS, ANSWERED
What to know before we begin.
Do you manage Instagram and Facebook ads?+
Yes. We can scope Meta campaigns using Facebook and Instagram placements. The appropriate objective, audience, creative and lead destination depend on the offer. Organic posting is a separate service unless included explicitly.
Should my business use Google Ads or LinkedIn ads?+
That depends on how customers buy. Google Search may suit existing demand for a service; LinkedIn may suit an identifiable professional audience. We review your offer, likely sales value and available budget before recommending either.
What budget should I start with?+
There is no responsible universal figure. We discuss the market, campaign goal, expected sales cycle and what you can afford to test. The proposal separates platform spend, management fees and any development or software costs.
Will I own the advertising accounts?+
Account ownership, access and billing responsibilities should be agreed before launch. We recommend that business accounts and assets remain under your control, with access granted for the agreed work.
Do you guarantee leads or return on ad spend?+
No. Auctions, competition, the offer, creative, landing page and sales follow-up all affect results. We commit to an agreed scope and transparent reporting, not an unsupported numerical guarantee.