Paid media
Before you run your first ad
A simple checklist to connect your offer, your landing page and your follow-up before spending on advertising.
Start with one objective. Decide whether a campaign should produce an enquiry, a purchase or another meaningful action. Choose a conversion that your business can actually track.
Make the offer easy to understand. Your creative, landing page and enquiry form should tell the same story. A visitor should know what you do, who it is for and what happens next.
Check the journey on a phone. Open the ad destination, read the page and submit the form yourself. Confirm that the enquiry reaches the right person.
Plan the follow-up. An advertising platform cannot compensate for an unmonitored inbox. Give every new lead a clear owner and a practical response process.
Start with a budget you can afford to test. Review the quality of enquiries alongside cost. These steps improve measurement; they do not guarantee sales.